It's possible to personalise content in Episerver. If you want different content to be seen for different users it can be made by using personalisation. You can for example use personalisation for showing
- different hero block for different geographic location (example A)
- a banner with a link to survey for visitor who have visited a certain link before (example B)
- different content for different countries inside same Content block (example C)
You can personalise different blocks after you have defined visitor groups. Visitor groups can be created in top navigation under arrow - administration access rights needed.